Want to know how to find the best deal possible in today’s housing market? Here’s the secret. Focus on
homes that have been sitting on the market for a while.
Because when a listing lingers, sellers tend to get more realistic – and, more willing to negotiate. And
that’s where the savviest buyers are finding homes other buyers overlook.
The Opportunity: 1 in 5 Homes Has Had a Price Cut This Year
According to Realtor.com, about 1 in every 5 listings (20.2%) have dropped their asking price at least
once. And while so many things in today’s housing market vary by region, that number is consistent
throughout the country. That tells you one thing…
No matter where you live, there’s a chance to score a better deal. You just need to know where to look.
And that’s where your agent comes in.
The Tactic: Target Homes That Have Been Sitting the Longest
Your agent can help you identify which homes have been on the market the longest. Those are the ones
where you’re more likely to get a discount. That’s because the seller may be getting frustrated their house
hasn’t sold yet, so they’re more willing to play ball.
Since a lot of buyers steer clear of homes that aren’t selling, you may be the only offer they get. So, you
can lean in and push for a better deal. As Realtor.com explains: “Less competition means fewer bidding
wars and more power to negotiate the extras that add up: closing cost credits, home warranties, even
repair concessions . . . these concessions can end up knocking thousands of dollars off the price of a
home.”
They’re not the only ones calling out the opportunity you have right now. Bankrate also says: “During the
quieter fall and winter months, when fewer prospective buyers are shopping, home sellers may be more
willing to lower their prices, or offer concessions, to attract those prospective buyers who are still looking.”
And the proof is in the data. The National Association of Realtors (NAR) shows a clear pattern: the longer
a home stays on the market, the lower it tends to sell for compared to the original asking price.
So, if you’re serious about getting as much as you can for your money, focusing on these listings could be
your best strategy yet.
Even a Small Discount Can Go a Long Way
And while paying 94% of the original asking price may not sound like much of a deal, the savings add up.
That’s roughly $24,000 in savings on the median priced home (see chart below):
Zillow sums it up best: “If you’re a buyer who is hoping to strike a deal, look for homes that have been on
the market for a while and that may already have lowered prices to entice buyers. You may find a
motivated seller who is more willing to negotiate.”
If you want to find the best deal possible on a home right now, start by looking where others aren’t. With 1
in 5 sellers cutting prices and many growing more flexible by the week, the homes that have been sitting
a little longer could be your best opportunity to save. Talk to a local agent about where to find them in
your area.